Website Terms & Conditions

Last Updated: January 2025

These terms and conditions (the “Terms of Use”) apply to the all websites owned and operated by First North Consulting Inc., its affiliates, contractors, and consultants or similar entities that are managed by or associated with any of them (together referred to as “First North”, “we”, “us”, or “our”) (including any and all pages whether available publicly or requiring a password to access them, the “Website”).

These Terms of Use should be read in conjunction with First North’s Privacy Statement for the Website.

Please note that these Terms of Use apply only to the use of our Website and its features. Additional terms and conditions apply to the delivery of services provided through First North (“Services”).

Your Consent and Agreement to the Terms of Use

By accessing this Website, you accept these Terms of Use and access or use of any information, materials or services made available to you through the Website, including but not limited to all written and other materials displayed or made available through the Website, including, without limitation, articles, text, photographs, images, illustrations, audio clips, video clips, computer software, and code (collectively, the “Content”) is subject to your agreement with these Terms of Use and our Privacy Statement. Do not continue to use the Website if you do not agree to all of these Terms of Use, including the Privacy Statement.

Changes to these Terms of Use

First North may change these Terms of Use at any time without notice. The updated Terms of Use will be effective on the date that they are posted on the Website. Please review the Terms of Use (including the other Website policies listed in them), at regular intervals with reference to the date noted at the top of such Terms of Use or the applicable Website policy. Your continued use of the Website after any changes are posted will constitute your acceptance of those changes and your consent and agreement with them.

No Advice

This Website and the Content are for informational and educational purposes only. This Website, the Content is not a substitute for consulting, business, legal or other professional advice. Please see “Disclaimer & Limitation of Liability”.

Trademarks

First North, the First North logo and all other First North product or service marks are trademarks of First North. All other trademarks, logos, images, product and company names displayed or referred to on the Website are the property of their respective owners. Nothing grants you any license or right to use, alter or remove or copy such material. Your use of the trademarks displayed on the Website is strictly prohibited. First North will enforce its trademark rights to the fullest extent of the law.

Use of Website and Content

You may access the Website and the Content for your own personal non-commercial use, subject to these Terms of Use. No other use is permitted. All rights not expressly granted under these Terms of Use, if any, are reserved by First North.

Interacting With First North on Social Media

First North interacts with the public on various social media platforms. Social media account(s) are public and are not hosted on First North servers. Users who choose to interact with First North via social media should read the Terms of Use and privacy policies of these third-party service providers and those of any applications used to access them.

Personal information that you provide to First North via social media account(s) is collected to capture conversations (e.g., questions and answers, comments, “likes”, retweets etc.) between you and First North. It may be used to respond to inquiries, or for statistical, evaluation and reporting purposes.

By interacting with our social media accounts (e.g., “following,” “liking” or “subscribing”), you can expect to see information about and related to the business of First North. Because the servers of social media platforms are managed by a third-party, our social media accounts are subject to downtime that may be out of our control. As such, we accept no responsibility for platforms becoming unresponsive or unavailable.

Our decision to “follow”, “favourite” or “subscribe” to another social media account does not imply an endorsement of that account, channel, page or site, and neither does sharing (re-tweeting, reposting or linking to) content from another user.

Hyperlinking to this Website or the Content

The following organizations may link to this Website without prior written approval: government agencies; search engines; news organizations; and online directory distributors may link to this Website in the same manner as they hyperlink to the Websites of other listed businesses. These organizations may link to our home page, to publications or to other Website information so long as the link: (a) is not in any way deceptive; (b) does not falsely imply sponsorship, endorsement or approval of the linking party and its products and/or services; and (c) fits within the context of the linking party’s site.

iFrames

Without prior approval and written permission, you may not create frames around our webpages that alter in any way the visual presentation or appearance of this Website.

Content Liability for Linked Websites

We shall not be hold responsible for any content that appears on a website that is linked to this Website. See “Disclaimer & Limitation of Liability”.

Disclaimer & Limitation of Liability

YOUR USE OF THIS WEBSITE AND THE CONTENT, IS AT YOUR OWN RISK. THIS WEBSITE AND THE CONTENT ARE PROVIDED “AS IS” FOR INFORMATIONAL AND EDUCATIONAL PURPOSES ONLY. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, WE EXCLUDE ALL REPRESENTATIONS, WARRANTIES AND CONDITIONS RELATING TO THIS WEBSITE, THE CONTENT AND THE USE THEREOF.

WITHOUT LIMITING THE GENERALITY OF THE FOREGOING, FIRST NORTH MAKES NO EXPRESS OR IMPLIED REPRESENTATIONS, WARRANTIES OR CONDITIONS, INCLUDING, BUT NOT LIMITED TO: (I) MERCHANTABLE QUALITY OR FITNESS FOR PURPOSE, (II) CYBERSECURITY; (III) NON-INFRINGEMENT; (IV) THAT THIS WEBSITE OR THE CONTENT IS ACCURATE, RELIABLE, UP-TO-DATE, OR COMPLETE; (V) THAT THIS WEBSITE WILL BE COMPATIBLE WITH YOUR NETWORK, HARDWARE OR SOFTWARE; OR (VI) THAT THIS WEBSITE WILL REMAIN AVAILABLE.

YOU ARE SOLELY LIABLE AND RESPONSIBLE FOR ANY AND ALL CLAIMS, DEMANDS, COSTS AND LOSSES RELATED TO, ARISING FROM, OR IN CONNECTION WITH YOUR USE OF THIS WEBSITE, THE CONTENT OR ANY USER CONTENT, YOUR BREACH OF THESE TERMS OF USE, YOUR INFRINGEMENT OF ANY THIRD-PARTY RIGHTS, OR YOUR VIOLATION OF ANY APPLICABLE LAW.

AS LONG AS THE WEBSITE, THE CONTENT OR THE SERVICES IN QUESTION MADE AVAILABLE ON OR THROUGH THE WEBSITE ARE PROVIDED FREE OF CHARGE, WE WILL NOT BE LIABLE FOR ANY LOSS OR DAMAGE OF ANY NATURE WHATSOEVER.

IN NO EVENT WILL FIRST NORTH BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, PUNITIVE, CONSEQUENTIAL OR MONETARY LOSS OR DAMAGES, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS OR REVENUES, BUSINESS INTERRUPTION, LOSS OF INFORMATION OR DATA, DAMAGE TO GOODWILL IN CONNECTION WITH, ARISING OUT OF OR RELATED TO YOUR USE OF THIS WEBISTE OR THE CONTENT OR THE CONTENT OF ANY LINKED WEBSITE.

The limitations and prohibitions of liability set in this section and elsewhere in this disclaimer: (a) are subject to the preceding paragraphs; and (b) govern all liabilities arising under the disclaimer, including liabilities arising in contract, in tort and for breach of statutory duty. Nothing in this disclaimer will:

limit or exclude our or your liability for death or personal injury;

limit or exclude our or your liability for fraud or fraudulent misrepresentation;
limit any of our or your liabilities in any way that is not permitted under applicable law (which may include the Province of Quebec); or
exclude any of our or your liabilities that may not be excluded under applicable law (which may include the Province of Quebec).

Indemnity

You agree to indemnify, defend, and hold harmless the First North, its affiliates and companies managed by them from and against any and all claims, demands, liabilities, costs, or expenses whatsoever, including, without limitation, legal fees and disbursements, resulting directly or indirectly from (i) your breach of any of these Terms of Use; (ii) your access to, use, misuse, reliance upon, or inability to access or use the Website, the Content, or any Website to which the Website is or may be linked to from time to time; or (iii) your use of, reliance on, publication, communication, distribution, uploading, or downloading of anything (including the Content) on or from the Website.

Educational and Opinion Disclaimers

Articles, news, blogs, podcasts and other content on and linked to this website is provided for educational and informational purposes only and does not constitute professional advice of any kind. Any opinions or conclusion expressed on this Website are the opinions of the authors or persons being interviewed and/or quoted and are not necessarily the opinions of First North.

General Terms

These Terms of Use, including any agreements incorporated by reference herein or therein, form the entire agreement between the parties with respect to the subject matter hereof. Headings and captions of the sections are for reference only. First North holds the benefit of these Terms of Use in trust for its affiliates, subsidiaries and any contractors or similar persons providing services through First North and enforce these Terms of Use on their behalf. Services offered by First North are subject to additional terms. Please refer to your agreement related to such Services.

The parties hereby agree that these Terms of Use and any legal relationship between them as well as the resolution of any and all disputes arising therefrom or relating thereto shall be governed by the laws of the Province of Ontario and the laws of Canada applicable therein (“Jurisdiction”) and that any complaint, demand, claim or cause of action whatsoever shall be subject to the exclusive and preferential jurisdiction of the courts of the Jurisdiction. This clause may not apply in all jurisdictions (which may include Quebec).

First North’s failure to insist on or enforce strict performance of any provision of these Terms of Use shall not be construed as a waiver of any provisions or right. If any of the provisions contained in these Terms of Use are determined to be void, invalid or for any reason unenforceable by a court of competent jurisdiction, the remaining provisions contained herein shall continue to apply and these Terms of Use shall be construed to enforce the remaining provisions to the fullest extent possible, and the remainder of these Terms of Use shall continue in full force and effect.

This Terms of Use does not create any agency, partnership, joint venture, employee-employer or franchisor-franchisee relationship between First North and you. You may not transfer your rights under these Terms of Use. These Terms of Use will inure to the benefit of and be binding upon the parties, their permitted successors and permitted assignees. First North may assign any rights under these Terms of Use to an affiliate, subsidiary or any third-party without your consent.