Rob McPherson leads the Operations Consulting Services division at First North, bringing with him an impressive background that spans over 30 years of experience in Brokerage Operations within the complex world of financial services. His core responsibilities are primarily focused on enhancing operational efficiency and driving sustainable growth for clients, positioning himself as a strategic expert in the field. Throughout his distinguished career, he has collaborated with CIRO and OSC regulated entities to successfully transform various platforms and significantly improve operational processes, leading to considerable cost efficiencies. His customer-centric approach has not only fostered a network of valuable partnerships but has also been instrumental in helping clients adapt to changing market conditions and identify innovative solutions. Outside of his professional commitments, Rob resides in Oakville with his wife and daughter, where he actively supports Sick Kids Hospital, Oakville Trafalgar Hospital, and various cancer-related charities. In his leisure time, he enjoys playing golf, traveling, and managing the Junior Team for the Oakville Hornets, contributing to his community through youth mentorship.